SPORTS
IPL 2025 returns: Ad rates up as brands race to make the most of short window
A good pause? Marketers expect higher premiums on ad inventory for some of the remaining matches
BUSINESS
Around 2,000 Indian tourists pull back from Turkey, Azerbaijan; bookings slide south
The cancellation requests were for trips planned to Turkey and Azerbaijan between May and July, initial estimates from industry participants and experts suggest
BUSINESS
Falling footfalls, big losses: PVR Inox stuck in a cliffhanger as Hollywood, Bollywood blink
Hindi hits were few and far between in FY25 which was one of the main reasons for lower footfalls, resulting in poor performance. On the other hand, south films sizzled wiht higher share at the box office.
TRAVEL
Peak XV-backed Atlys takes down ad on Baku, suspends all marketing in Turkey and Azerbaijan
Atlys founder Mohak Nahta said that there has been significant drop in visa volumes from India to the two destinations.
TRAVEL
Indo-Pak tensions: Hotels wary of short-term dip in check-ins
While peace is returning to border states in India, revival in occupancy and bookings will remain affected in the short term, said experts.
BUSINESS
Bombay HC stays Bhool Chuk Maaf's Prime Video premier as PVR Inox takes Maddock to court
While the film was supposed to release on May 9, Maddock Films in a tweet on May 8 said that it will take the direct to streaming route due to the rising tensions between India and Pakistan.
TRAVEL
Host of cancellations, dent in revenue; travel firms brace for impact amid India-Pakistan tensions
Travel firms estimate a dent in revenues due to drop in bookings especially with the April to June period driving majority of the demand for travel companies.
SPORTS
Indo-Pak tensions: IPL's strategic timeout a logistical challenge, but revenue impact will be minor
With the southern parts of India relatively unaffected by the flare-up, experts think that the remaining matches can be conducted in Bengaluru, Hyderabad, Chennai, or Kochi.
TRAVEL
Blow for Turkey, Azerbaijan as Indian travel firms suspend bookings amid Pakistan conflict
Over 50 percent drop in bookings is expected from India to Azerbaijan and Turkey. Many have already cancelled their plans to these destinations and some are shifting their travel to places like Bali, Malaysia, among others.
TRAVEL
Operation Sindoor: Travellers make frantic calls, travel firms cautious due to flight disruptions
As many as 16 airports have shut down across north and west India and around 100 flights are bound to be affected till mid-day.
TRAVEL
Hilton aims to double its 6,000-member team in India as it expands its portfolio with 29 hotels
Out of the 24-brands the hospitality chain operates globally, five of them are present in India including Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Hilton Garden Inn and Hampton by Hilton.
ENTERTAINMENT
Tariff ek paheli: Plot twist may force drop in Indian film releases in US
Aspects like pricing, promotional budgets, and even the scale of release may need realignment if 100 percent tariff on foreign films is levied as it would directly increase the overall cost of bringing Indian films to the US market.
ENTERTAINMENT
Goal is to create a billion dollar IP in AVGC: Indian Institute of Creative Technology's first CEO
The courses will cater to all segments of animation, visual effects, gaming and comic (AVGC) and subsequently increased to more than 35 from the current seven, Dr Vishwas Deoskar has said
TRENDS
Only 10% influencers in India monetise content, but influence 30% of consumer spends
There is a long tail of influencers who earn less than Rs 18,000 per month.
BUSINESS
JioStar boosts its investments in India media and entertainment, spends reach Rs 30,000 crore in 2025
Shankar said that the growth possibilities are enormous for the media and entertainment sector.
BUSINESS
Movies, TV, OTT generated over Rs 5 lakh crore, created 26 lakh jobs in 2024
The sector created direct jobs to the tune of 8.2 lakh and indirect jobs of 26.4 lakh in FY24. It is estimated that the sector will create 9.3 lakh direct and 30 lakh indirect jobs by FY29.
ENTERTAINMENT
It's an AI wave in India's creative industry but the missing link is adoption and execution
AI is projected to boost productivity in India’s media sector by 15-20 percent by 2030, primarily through content strategy optimisation.
ENTERTAINMENT
WAVES looks to further unlock the potential of Rs 2.5 lakh crore media and entertainment industry
Across the four days, discussions will be held around the major themes of the creative economy including broadcast, content creation, delivery platforms, advertising & marketing, animation, visual effects, eSports, digital media, app economy, influencers and films.
BUSINESS
Coldplay in concert: Generates business of Rs 641 crore and 15,000 jobs
Chris Martin's band held five concerts in India in January. Coldplay's three concerts in Ahmedabad were the biggest in-stadium events the country, injecting Rs 392 crore into the local economy, an EY report has said
TRENDS
Advice or endorsement? ASCI's revised guidelines give a breather to health, finance influencers
Influencers need to be qualified and declare their qualifications only when they provide technical information or offer advice, ASCI has said
ENTERTAINMENT
IPL fever takes flight with 35% spike in travel bookings and a 3 times surge in hotel demand
Along with flights and hotels, train bookings have also surged with the ongoing IPL season sparking a 60–65 percent year-on-year increase.
BUSINESS
International tourist inquiries to J&K see a 20% drop, following Pahalgam attack
Comparing the current situation to the Pulwama terror attack of 2019 where 40 Central Reserve Police Force (CRPF) personnel were killed, executives said that both domestic and international travel agents are expected to avoid Kashmir as a holiday destination in 2025 until there are clear signs of truce between India and Pakistan.
ENTERTAINMENT
Reels on sets: Assam to make its upcoming media city a creators’ hub to draw influencers
At the heart of the Rs 500-crore media hub in Guwahati are influencers who are creating content like never before.
ENTERTAINMENT
AI is being used in filmmaking, it’s best to embrace it: Siddharth Roy Kapur
He said that instead of trying to fight technology, we should see it as one more thing that can make our life easier and richer.









