BUSINESS
More regulatory clarity will mean more investments in gaming industry: Nazara Technologies founder
Nazara Technologies founder says when there is no clarity, companies like his find it difficult to invest or build these businesses. A lot of fly-by-night operators in India or outside take advantage of it
BUSINESS
Hotel rooms below Rs 1,000 to get expensive, but industry divided over GST Council’s move
Industry insiders says it’s a good initiative since the large inventory of unorganised and unlicensed hotels in this category was posing a problem to the government and the hospitality industry. However, some feel it will hurt certain segments of tourist inflows.
BUSINESS
Debt-ridden Carnival Cinemas plans to raise Rs 400 crore from Yes Bank
The multiplex operator which has around 450 screens is also looking to use funds to launch more screens. Carnival Cinemas plans to open 100 screens, in which the company had partially invested before coronavirus outbreak.
BUSINESS
Netflix’s new price plans widened accessibility, says content head Shergill
The streaming service’s mobile plan has been successful in India and is being replicated in other countries.
BUSINESS
Badshah debuts as sports investor, co-owns team with producer Punit Balan in Ultimate Kho Kho
Ultimate Kho Kho marks the debut investment of Badshah who is keen on investing in more sports properties.
TRENDS
Ad regulator records highest complaints in education sector; more celebrity ads under scanner
With more digital ads coming under ASCI scanner, the ad body said that monitoring of ads for misleading content has become more challenging.
TRENDS
New TDS rule: Will drop in barter deals affect the business of brands?
Under barter deals, brands pay cash or products worth the money influencers charge. Many brands prefer giving products, as paid deals are more expensive. Now, with the new rule setting in, many influencers may deny barter collaborations as the price of the product will be booked as their income and they’ll have to pay taxes.
BUSINESS
Dish TV's Jawahar Lal Goel vacates office of MD after EGM vote loss
However, Goel will continue as the non-executive director, the company said.
BUSINESS
OTT threat looms over Bollywood as performance of Hindi films continues to remain dismal
In 2021 and so far this year, only 10 percent films have recovered the production cost and emerged successful at the box office, from 35-40 percent during pre-COVID times. Analysts say this story will change only if the release window for films on OTT platforms are restored to eight weeks from the current four.
BUSINESS
Ad regulator ASCI screens more online gaming ads, finds maximum violations on digital
ASCI head highlighted that the Ministry of Information & Broadcasting has included the ASCI guidelines as part of The Advertising Code enshrined in The Cable Television and Networks (Regulation) Act which means that violation of the ASCI code is also a violation of the Act.
TRENDS
Here’s what the new TDS rule means for social media influencers
Budget 2022-23 had brought in the provision of TDS at 10 percent for any person providing any benefit or perquisite exceeding Rs 20,000 in a year to a resident arising from the business or profession of such resident. This new provision is applicable to influencers.
BUSINESS
SonyLIV expects subscriber base to double in 2022 with telco and store partnerships
The platform saw its paid users grow significantly in the last two years from 0.8 million in 2020 especially after the launch of its one of the most popular properties Scam 1992 which brought to the platform around 22 million viewers.
BUSINESS
PVR expands in new markets, targets 120 screen additions in FY23
Sanjeev Kumar Bijli, Joint Managing Director, PVR said that the company is looking at expanding in tier II, and III markets and has plans to add more screens in Punjab.
BUSINESS
After Tamil, ZEE5 doubles down on Telugu content to up its subscriber base
Zee Entertainment's streaming platform ZEE5 is increasing investments in Telugu content by 3x this year.
BUSINESS
Shah Rukh Khan replaces Ranveer Singh as most visible celebrity in IPL 2022
During IPL 2022, celebrity-led advertisements on TV recorded 54% share, down from 57%. Last year, celebrity-endorsed ads had seen 19% increase in share over season 13 of IPL in 2020 when share of celebrity endorsed ads was 48%.
BUSINESS
Esports on TV: Nazara's NODWIN partners with Disney Star to air BGMI Masters series
Esports, a growing sports category in India, is seeing increased acceptance, especially with its inclusion in the 2022 Asian Games. Esports viewership on digital media is at 17 million. It is expected to surpass 85 million unique viewers in India by 2025, according to an EY-FICCI report.
BUSINESS
Media rights auction | Indian Premier League’s value vaults past global leagues
BCCI plans to use the money to strengthen the domestic cricket structure in India starting from the grassroots and spruce up facilities across India and enrich the overall cricket-watching experience.
BUSINESS
IPL rights auction | Disney settles for legacy media; Hotstar may lose out
Disney+ may find it difficult to scale up streaming use base. Falling TV viewership will lengthen the time necessary to recoup investment and may hit margins of Star, said analysts.
TRENDS
IPL digital rights win a shot in the arm for Viacom18’s OTT ambitions
Cord cutting is a reality thanks to wide availability of high-speed mobile internet. The last winner of IPL digital rights was able to accelerate subscriber additions over the years.
BUSINESS
IPL Media Rights Auction | Viacom18 bags digital bundle at Rs 20,500 crore for 2023-27 cycle
Auction for IPL's digital rights was fierce as it went for rebidding when Disney Star challenged Viacom18 with a counter bid of Rs 49 crore per match which was surpassed by Viacom18 that closed the bidding with Rs 50 crore per game. On the broadcast rights front, Disney Star won the rights at Rs 57.5 crore per game.
BUSINESS
IPL Media Rights | Ad rates for TV, digital to see 10-30% uptick in 2023, say experts
TV rights value was expected to touch Rs 24,400 crore, while digital was estimated to move up to Rs 21,900 crore.
BUSINESS
IPL Media Rights | Higher valuation to higher number of matches: Here’s all you need to know
The overall base price of the media rights is estimated at Rs 32,890 crore. This is expected to rise to Rs 50,000-60,000 crore.
TRENDS
Brand Kohli gets a boost with the biggest following on Instagram
Social media metrics like the number of followers, engagement rates, and average like comments ratio have become critical in endorsement decisions by brands.
BUSINESS
JetSynthesys-backed Jetapult looks to acquire gaming studios, plans to invest $100 million
JetSynthesys gaming startup Jetapult will work on an invest-and -operate model to acquire gaming studios in India and international markets including South-East Asia, Middle East, South America, Australia, and New Zealand.
