TRENDS
Fliers cancel Vistara bookings, airline crisis could drive up fares
A founder of a B2B travel platform said that India has over 3,000 flights a day and even small disruptions can cause temporary increase in airfares, especially since it is peak summer travel season now
TRENDS
Hilton to ramp up India property signings; eyes expansion in Ayodhya and other emerging markets
The global hospitality chain is looking at opportunities in emerging markets including Haridwar and Rishikesh, which will grow on the back of infrastructure development. Hilton's India country head said that the company is expanding in newer markets and sees strong opportunities in Tier II to V cities
TRENDS
Creators attract bigger paychecks as brand interest soars; influencer marketing grows: Report
While lifestyle, fashion and beauty will drive the growth of influencer marketing, BFSI, auto and sustainability are emerging as big spenders for influencer marketing, said Vijay Subramaniam, Group CEO and Founder, Collective Artists Network
TRENDS
What's making air fares soar this summer season? Not enough aircraft
Despite high ticket prices, there is no decrease in demand during the peak summer travel season. One way to ease the pain is to book at least a week in advance, travel companies suggest
ENTERTAINMENT
IPL 2024: Sponsors not backing away, league to continue its dream run, says GroupM
There are some hiccups in terms of some categories like startups curtailing ad spends and the league clashing with the general election, but GroupM's sports head Vinit Karnik sees no negative impact on IPL's ad market this year
ENTERTAINMENT
IPL 2024 sees over Rs 300-crore jersey deals by sports marketing firm Rise Worldwide
The sports marketing company's head said that while the environment was tough, team deals have been a highlight during the 17th edition of IPL.
ENTERTAINMENT
IPL 2024 sees over Rs 300-crore jersey deals by sports marketing firm Rise Worldwide
The sports marketing company's head said that while the environment was tough, team deals have been a highlight during the 17th edition of IPL.
SPORTS
IPL 2024: Manufacturing, banking and entertainment sectors bet big on teams this year
In 2024, Jio is sponsoring eight IPL teams, Dream11 and BKT Growing Together seven each. A majority of sponsors have chosen to remain, while a few new ones have come into the picture
TECHNOLOGY
Endorsement enigma in cricket: Why brands pay Smriti Mandhana less than Virat Kohli?
There is considerable amount of gap between male and female cricketers, said experts who added that while the male cricketers still dominate the endorsement circles, women cricketers are slowly gaining attention.
ENTERTAINMENT
IPL 2024: Teams in a tight spot over sponsorships amid funding winter, cut in ad spends
Raising sponsorships in an election year is a challenge, said team heads, adding that there are other factors that are in play. However, some brands have signed multi-year deals with the franchises.
ENTERTAINMENT
Smriti Mandhana's brand value may surge 30% after RCB's WPL 2024 win: Experts
The RCB women's skipper added a million followers on Instagram within six hours of her team's victory in WPL 2024, taking her overall following past the 10 million mark. Brand experts say her huge social media following and high engagement level is likely to maker her a magnet for new-age consumer and internet companies
ENTERTAINMENT
Brands make a beeline for WPL as traction grows with newer verticals opening up
Newer categories have opened up for WPL like beauty which did not find much connection with a property like the Indian Premier League (IPL)
TRENDS
Travel bookings surge 5-fold for Holi, Good Friday holidays, temple towns to see big rush
Indians are travelling to locales connected to the life and times of Lord Krishna like Radha Krishna's Brij Bhoomi, Huranga to experience the world renowned Holi celebrations. Temple towns are witnessing increase in demand in terms of both travel and hotel bookings.
TRENDS
Bus industry counting on expressways for 2x growth in seat bookings: Report
As expressways and better roads cut travel time as well as the ticket price, bus travel is set to grow, a redBus report has said
ENTERTAINMENT
Animation, gaming executives flag industry concerns to I&B ministry
During a meeting with the Information and Broadcasting ministry, representatives from the Animation, Visual effects, Gaming and Comic industry urged the government to incentivise creation of intellectual property and local content. The ministry officials assured them that their suggestions and concerns would be taken up once the government's AVGC Mission was formalised.
ENTERTAINMENT
OneVerse acquires 2 more gaming firms, sets aside Rs 250 crore in growth capital
In February, OneVerse acquired online poker platform Spartan Poker as part of its plan to acquire 13 companies to emerge as the leading gaming firm in India
ENTERTAINMENT
Theatre owners seek SRK, Ranbir Kapoor films and not political dramas as business dwindles
While more political dramas and nationalist films are set to hit cinemas in an election year, exhibitors are not counting on them and see the India box office posting a significant decline in 2024.
BUSINESS
Saregama strikes the right chord with Pocket Aces; musicals, bigger titles in the making
The digital entertainment company is upping the music quotient in its content and is working on bigger projects post the acquisition by the music label Saregama.
ENTERTAINMENT
More independent members to be included in content evaluation committee for broadcasters
Major concerns raised by different against the draft Bill is the merging of TV and OTT under one regulatory framework and giving uncontrolled powers to the government to interfere with content creation.
TRENDS
Paid subscriptions in India drop by 2 million in 2023, slow growth in revenue
The drop of around 19 million paid subscriptions on Disney+Hotstar due to premium cricket properties put behind paywall affected the overall number of subscriptions significantly.
TECHNOLOGY
India's media and entertainment sector growth slows to 8% in 2023, TV lags
Television remained the largest segment, however, digital media is expected to overtake it in 2024
TRENDS
CSK star Deepak Chahar banks on IPL 2024 to take the next step in his startup journey
The bowler who is wearing many hats also spoke on the importance of maintaining work life balance and having a healthy body and said that money can't buy happiness.
TRENDS
IPO-bound Ullu is bringing content in cinemas near you, bets on ads to woo users
The five year old streaming platform is increasing its investments in content. It plans to spend Rs 30 crore on the production of new content using the proceeds from the IPO.
BUSINESS
Founder fatigue, crippling stress: The hidden cost of startup success
The recent revelation that Zerodha co-founder Nithin Kamath suffered a mild stroke has prompted many founders to reflect on their mental and physical wellbeing. Founders recall incidents of dealing with high-pressure situations and their personal ways of navigating the rollercoaster ride that is entrepreneurship.
