TRAVEL
From Ranveer Singh to ZNMD, Yas Island banks on Bollywood magic to keep India as top source market
The tourism destination is tapping into nostalgia with Zindagi Na Milegi Dobara after success with actor Ranveer Singh
TRAVEL
From Ranveer Singh to ZNMD, Yas Island banks on Bollywood magic to keep India as top source market
The tourism destination is tapping into nostalgia with Zindagi Na Milegi Dobara after success with actor Ranveer Singh.
ENTERTAINMENT
IPL 2025 to drive brand-influencer collaborations with investments worth Rs 550 crore
Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion engagements during IPL 2024.
ENTERTAINMENT
More brands entering gaming space, FY26 will be a 'growth year', says S8UL's Animesh Agarwal
There is growing interest among mobile and technology names. Every mobile brand now is back with a bang, back with a lot of budgets, wanting to invest fully in gaming, Agarwal says
SPORTS
IPL 2025 drives new signings, over 20% more sponsorship revenue as teams remain on the front foot
Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has 32 sponsors for IPL 2025.
ENTERTAINMENT
Movies @ Rs 200: Karnataka's price cap spells trouble for PVR Inox, other multiplexes
Karnataka, particularly Bengaluru, is a market crucial for PVR Inox due to its urban population and high entertainment demand, noted Abhishek Jain, Head of Research, Arihant Capital Markets Ltd. He added that 12 percent of the PVR Inox revenue comes from Karnataka.
BUSINESS
Innovation hub, high quality talent: Why Nielsen's Karthik Rao is betting big on India
Nielsen CEO Karthik Rao, CTO Anil Goel and Gracenote CEO Jared Grusd spoke about why they are bullish on India’s tech talent, the company's global-local product strategy, and the role of artificial intelligence in their products.
BUSINESS
Holi makes a splash on travel, with bookings 25% up from last year
In order to ensure that domestic travel demand does not see a massive dip post Holi after the highs seen in February 2025, airlines are also offering discounts to customers to keep travel sentiment high for the remainder of 2024-25.
BUSINESS
Ajinkya Rahane bets big on AI and agritech as he ups his investor game
Cricketer Ajinkya Rahane is exploring bets in agri-tech and AI, and is looking to expand the pool of startups that he is investing in. Rahane told Moneycontrol that one of his latest investments in an Internet of Things (IoT) startup that appeared on the reality show Shark Tank India.
ENTERTAINMENT
Not enough female directors, producers in the mainstream, we need more, said Roy Kapur Films' Malvika Khatri
Khatri says time is right for more women to take the lead in direction and production, adding audience wants a powerful story and don't care if it is male-led or a female-led story
ENTERTAINMENT
India in finals of Champions Trophy is already a winner for broadcasters as ad rates rocket
Several new brands have tested waters during the Champions Trophy, setting the stage for IPL, which begins March 22. Marketers expect ad momentum to continue in IPL as well
TRENDS
Ranveer Allahbadia controversy: Influencers' rates drop, deals fall through as impact persists
The Beer Biceps fiasco continues to impact the influencer space with some marketers expecting the effect to be long term.
TRAVEL
ICC Champions Trophy: Travel package demand still high from Indians all over the world
The Indian economy is performing very well and people are spending on sports travel more than any other developing country, said Rakesh Patel, founder of Bharat Army Travels, the official ICC travel partner.
ENTERTAINMENT
Shattered Frames: Technicolor layoffs expose deepening crisis in India's VFX and animation industry
The lingering effect of artists' strike in Hollywood coupled with fewer original content being produced by VFX and animation studios has created challenging times for the creative industry in India.
ENTERTAINMENT
Over 2,000 Technicolor India artists left jobless as firm stops operations, offers no clarity on pay
While the company announced shutting down its US operations on Monday, there was no communication regarding the shutting down of the India operations. In India, the company has offices in Mumbai and Bengaluru and employs over 2,000 people while it has a global headcount of over 10,000 across France, the US, Canada and India.
ENTERTAINMENT
Technicolor's fade-out: India's VFX industry eyes spotlight amid uncertainty
In India, Technicolor has around 3,370 professionals as of February 2024, according to market research and data platform Tracxn.
TRENDS
Travel demand remains high in the final phase of Maha Kumbh as airfare doubles
Among the top originating cities for travel to Prayagraj, New Delhi accounted for 30 percent of total bookings, followed by Mumbai at 25 percent and Bengaluru at 15 percent.
BUSINESS
Newer segments driving growth at MakeMyTrip, foray into activities and experiences soon, says Rajesh Magow
The contribution of corporate segment (myBiz and Quest2Travel) has risen to high single-digit to the company's revenue of $267.4 million for Q3FY25, signaling a momentum of a strong growth trajectory. Alternate accommodations segment contribute 10 percent to the total accommodation volume on our platform.
ENTERTAINMENT
India vs Pakistan clash delivers a hit for PVR Inox cinemas
PVR Inox signed a partnership with JioStar, the broadcast and streaming partner of the ICC Champions Trophy, to screen key matches of the tournament amid the exhibitor's efforts to fine-tune its alternate content strategy.
TRENDS
Campaigns worth lakhs, bonanza for meme platforms as brands piggyback on Maha Kumbh
From Flipkart to ITC, Maha Kumbh marketing campaigns by brands on meme pages and social media channels recorded millions of likes and thousands of comments.
ENTERTAINMENT
PVR Inox says Chhaava breaking box office records a much-needed boost, after a slow start in 2025
The historical drama, made with a budget of around Rs 130 crore, has, so far, collected Rs 225 crore at the India box office and has become the ninth-fastest film to colllect Rs 200 crore, joining the list of Pushpa 2, Jawan, Animal and others.
BUSINESS
PVR Inox to challenge Bengaluru penalty order for 'wasting time' with 25-minute ads
The cinema advertising revenue has not gone back to pre-Covid levels, analysts tracking the exhibition business have said, and while the inventories have been filling up, the pricing is still muted.
TRENDS
Ranveer Allahbadia controversy: Brands retreat, influencers scramble, agencies tightening grip on creators
Influencer marketing agencies see a short-term pullback by brands. Some influencers have lost deals while others are dealing with cancelled shows. Like brands, agencies have also increased content vetting process to nip any controversies in the bud.
TRAVEL
More travellers get on the bus for Maha Kumbh as bookings soar 300 times
Millennials and Genz are driving the bus demand for Maha Kumbh
