Customer Acquisition

To date, the company counts several central government entities and multiple state government bodies as customers using products like Freshdesk and Freshservice, like the Pension Fund Regulatory and Development Authority (PFRDA).

Edtechs focus on cutting monthly spends as demand, funding fall

Spending on the advertising and marketing front and offers like free trials, especially in the early days, are hurting companies. The higher education and upskilling space seems to be faring better.

BSNL Launches "Sanchar Aadhar" for Aadhar Based eKYC and Digital Customer Engagement

BSNL the national carrier, having the largest network across India with highest rural penetration recognizes the need to deliver consistent and ...

Rs 2,335 cr penalty on telcos for violating KYC norms

Over 5 per cent of 7.84 crore Customer Acquisition Forms were found non-compliant during verification process as on September 2016, and a penalty of Rs 2,335.9 crore was imposed on erring telecom operators for violating verification norms, Parliament was informed today.

Customised marketing replaces one-size-fits-all approach

Advertisers are deploying technology to engage in targeted marketing; ad spends decline