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Feb 22, 2013, 06.33 PM IST

ODigMa: How brands, consumers can connect online

The rules of marketing have changed by the advent of digital media and marketers of most consumer-facing businesses are trying to catch up. Brands are spending money on building and promoting their online reputation as well as engaging with current and potential customers.

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The rules of marketing have changed by the advent of digital media and marketers of most consumer-facing businesses are trying to catch up. Brands are spending money on building and promoting their online reputation as well as engaging with current and potential customers.
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