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Feb 22, 2013, 06.33 PM IST | Source: CNBC-TV18

ODigMa: How brands, consumers can connect online

The rules of marketing have changed by the advent of digital media and marketers of most consumer-facing businesses are trying to catch up. Brands are spending money on building and promoting their online reputation as well as engaging with current and potential customers.

The rules of marketing have changed by the advent of digital media and marketers of most consumer-facing businesses are trying to catch up. Brands are spending money on building and promoting their online reputation as well as engaging with current and potential customers.

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