Gurgaon-based online platform for pet food, PetSutra has raised Rs 9.5 million as seed investment from angel investors. The funds will be used to expand the brand presence across India and globally, thereby increasing the customer base around the globe.
The company has already entered the organic food segment and has plans to further diversify as per the needs of the customers.
Michael Patrick Hickey, one of the angel investors said, PetSutra's aim to deliver a holistic ecosystem for pet parents leveraging mobile app and internet supply, combined with their professional experience and a disciplined approach to using data to drive decision making along with a strong work ethic are encouraging indicators for success.
The company is also eyeing expansion into other categories such as grooming and wearable devices for pets.
"PetSutra is an initiative to educate and help people in making the journey of their pets worthwhile. Given the magnitude at which the pet industry is growing, our efforts will show great results sooner than later,” said Amol Sharma, founder, PetSutra.
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