Amway to launch new beauty and health products

Direct selling FMCG company, Amway India, plans to add new products to further strengthen its cosmetics and nutrition & wellness portfolios to maintain dominance in the direct selling FMCG market, reports The Economic Times.

June 10, 2011 / 10:40 IST

Direct selling FMCG company, Amway India, plans to add new products to further strengthen its cosmetics and nutrition & wellness portfolios to maintain dominance in the direct selling FMCG market, reports The Economic Times.

The company enjoys over 40% market share in direct selling. Companies like Oriflame, Avon and Tupperware are the other prominent players in this business space, the report says.

Amway vice president (north) Bhuvan Kapur told ET that the company would add 8 more products in these product categories in this fiscal year. The company currently offers 127 products with 29 products in nutrition and wellness segment and 41 products in cosmetics segment, the report adds.

Source: The Economic Times

first published: Jun 9, 2011 10:37 am

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