Food and grocery delivery major Swiggy on December 11 announced introduction of 'One BLCK', "an exclusive, invite-only membership for consumers seeking the highest level of convenience and service".
"One BLCK is designed to deliver an elevated Swiggy experience. Members will enjoy faster deliveries on every food order, along with an On-Time Guarantee. When dining out, members can indulge in complimentary cocktails, drinks, or desserts. They will also benefit from access to Swiggy’s top customer care agents for personalised, priority support," said the recently-listed company in a stock exchange filing.
One BLCK members will also enjoy all the benefits of the current Swiggy One membership, including unlimited free deliveries on both food delivery and Instamart, as well as exclusive member-only discounts on food delivery and Dineout, added Swiggy.
Available by invitation only, Swiggy One BLCK is being offered at a launch price of Rs 299 for a 3-month plan. "Invitations to Swiggy One BLCK will be rolled out in phases, making this coveted membership available to select users across India. Existing Swiggy One members can also upgrade to this new membership," said Swiggy.
"One BLCK is the country’s only membership that offers benefits across categories of food delivery, quick commerce and dining out, along with industry-first benefits for premium users. Members also gain access to exclusive perks from top partner brands such as Amazon Prime, Hotstar, Hamleys, Cinepolis, and more. To celebrate the launch, One BLCK members will receive a One BLCK-only complimentary Yatra Prime membership," said Swiggy.
“We are thrilled to introduce Swiggy One BLCK, designed to provide an elevated experience for users who demand the highest levels of service, convenience, and exclusive privileges from Swiggy,” said Phani Kishan, Co-founder and CGO of Swiggy. “Swiggy One BLCK is the business-class equivalent for our customers—refining the aspects that matter most to premium users: speed, reliability, and personalised care. With this launch, we’re setting a new benchmark for premium memberships in the industry.”
With the introduction of premium service One BLCK, Swiggy said it "aims to elevate the experience for premium customers while driving growth across all its businesses".
At 3:20 pm on December 11, Swiggy's shares were trading 4% lower at Rs 522.05 apiece.
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