With an aim to reinforce its presence in the superhatch segment, Maruti Suzuki India Limited has launched the all-new Swift at a starting price of Rs 6.49 lakh (ex-showroom India).
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The fourth generation Epic New Swift will go on sale in the country on May 9, 2024 and will be taking on another superhatch Hyundai Grand i20. Deliveries are likely to start from June this year.
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While the pre-bookings of the new Swift are already underway at Maruti Suzuki dealerships across India, customers can place their orders by paying a token amount of Rs 11,000.
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The automaker has already booked 10,000 units and 30,000 have been earmarked for exports.
The car would also be available on a monthly subscription of Rs 17,436, the company announced.
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The automaker has invested an amount of Rs 1,450 crore in the development of its new offering, Hisashi Takeuchi, MD & CEO of MSIL said during the presentation of the all-new Swift.
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Takeuchi also said that out of a total 6 million Swifts around the world, 3 million are present in India, making it the largest market for the hatchback.
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"The hatchback segment in India continues to be a high-volume segment, accounting for approximately 28% of total passenger vehicle sales. Interestingly, the premium hatchback segment contributes nearly 60% of total hatchback sales," the MD said.
!["The hatchback segment in India continues to be a high-volume segment, accounting for approximately 28% of total passenger vehicle sales. Interestingly, the premium hatchback segment contributes nearly 60% of total hatchback sales," the MD said.](https://images.moneycontrol.com/static-mcnews/2024/05/20240509080835_Swift7.jpg ""The hatchback segment in India continues to be a high-volume segment, accounting for approximately 28% of total passenger vehicle sales. Interestingly, the premium hatchback segment contributes nearly 60% of total hatchback sales," the MD said.")
