Loans
Loans
HomeNewsWorldMicrosoft losing money on Surface tablets

Microsoft losing money on Surface tablets

The two tablet models, introduced in October and February to challenge Apple Inc's popular iPad, have so far brought in revenue of USD 853 million, Microsoft revealed for the first time in its annual report

July 31, 2013 / 15:31 IST

Microsoft Corp's Surface tablets have yet to make any profit as sputtering sales have been eclipsed by advertising costs and an accounting charge, according to the software company's annual report.

Also Read: Microsoft in talks with ValueAct over board seat: Sources

The two tablet models, introduced in October and February to challenge Apple Inc's popular iPad, have so far brought in revenue of USD 853 million, Microsoft revealed for the first time in its annual report filed with regulators on Tuesday.

That is less than the USD 900 million charge Microsoft announced earlier this month to write down the value of unsold Surface RT - the first model - still on its hands.

On top of that, Microsoft said its sales and marketing expenses increased USD 1.4 billion, or 10 percent, because of the huge advertising campaigns for Windows 8 and Surface. It also identified Surface as one of the reasons its overall production costs rose.

The Surface is Microsoft's first foray into making its own computers after years of focusing on software, but its first attempts have not won over consumers. By comparison, Apple sold almost USD 24 billion worth of iPads over the last three quarters.

first published: Jul 31, 2013 03:31 pm

Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!

Subscribe to Tech Newsletters

  • On Saturdays

    Find the best of Al News in one place, specially curated for you every weekend.

  • Daily-Weekdays

    Stay on top of the latest tech trends and biggest startup news.

Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347