As the July 1 deadline for digitisation in Delhi, Mumbai, Kolkata and Chennai approaches, direct-to-home or DTH operators see this as a huge opportunity to increase their subscriber base. Whether this deadline will be met or not is a million dollar question. CNBC-TV18's Pavni Mittal reports on what key players are doing to make the most of the digitisation deadline.
Also, check out the analysis on how JWT Singapore picked 51% stake in Hungama digital services. For complete show, watch the accompanying videos.
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