Lots of buzz about Olympics but little sponsor money

The world's biggest sporting event has begun in London, and if all goes according to plan the Indian contingent may pull in its best performance ever. But marketers are not buying.

Media buyers say that ESPN Star Sports the first private channel to broadcast the games and state broadcaster Doordarshan will together get in just Rs 15-20 crore in ad revenues. CNBC-TV18's Animesh Das  finds out if brands are being shortsighted. Also on Storyboard is how to market independent or small movies.
What do you do when you have no money but have to market your product? Well, if you are an independent filmmaker you hope that word of mouth and social media do the trick. As PVR Cinema releases its next PVR Rare film - Harud - a hard look at life from the ordinary Kashmiri's point of view. Pavni Mittal finds out how the minnows do it in a film industry that relies so heavily on marketing for success.