Phone Apps get privacy-conscious

N.S. Ramnath/Forbes India  

Over-the-top content is proving to be a headache for telecom companies. Mobile apps such as Whatsapp, Viber, Line and WeChat offer messaging and voice services over the internet, chipping away at the revenues of telecom companies.

OTT services also raise questions about privacy. Many of these apps access contacts and send messages on the users' behalf. When you install Viber, for example, it informs your contacts automatically. Similarly, there are concerns about how much data gets stored and where.  

All these have led to a second wave of OTT apps that promise to encrypt your calls and messages, and not store your data. TextSecure lets you send encrypted messages. Redphone does the same for calls. Gopi Addanki, whose app letsxprs lets you send encrypted SMS/MMS, says consumers often don’t even read the user agreement. If they did, they will start thinking about these issues more seriously.

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