HomeNewsTechnologyiPhone launch generates crowds, queues worldwide

iPhone launch generates crowds, queues worldwide

Scenes in Apple stores around the world yesterday were reminiscent of days before online ordering became a norm and people camped out for days to be first to get hands on the California company's iPhone 7 and 7 Plus.

September 17, 2016 / 15:04 IST
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Apple's global iPhone launch was marked by excitement and frustration as fans queued to find scarce models of the coveted smartphone.

Scenes in Apple stores around the world yesterday were reminiscent of days before online ordering became a norm and people camped out for days to be first to get hands on the California company's iPhone 7 and 7 Plus.

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Enthusiasm was peppered with disappointment due to shortages of the large-screen iPhone 7 Plus and a jet-black iPhone 7, but it was unclear if the shortages were the result of strong demand or limited supply.

"These initial sales will be governed by supply, not demand," Apple said in a released statement which noted that the company would not provide launch weekend sales figures.