YouTube roped in for Ra.One promotion

Those awaiting the release of Shahrukh Khan's much spoken about movie, Ra.One can now begin catching glimpses of the movie's making, behind the scene footages, thoughts of the actor on the movie, and other extras on YouTube. King Khan and YouTube have come together and have built a custom made movie channel to further the promotional activities of Ra.One, which would also let users watch the videos of the premiere of the movie, scheduled to take place in London. Promoting one's movie on a digital platform is a new concept in India and using the popularity of YouTube to reach out to the masses is most likely a first. 

Click here for full story