Operators Will Lose $54 Bn By 2016 Due To Smartphone Messaging Apps: Ovum

Ovum believes that collaboration with handset manufacturers is imperative if operators are to remain relevant and competitive in the messaging industry.

October 12, 2012 / 13:15 IST

Ovum forecasts that by 2016 operators will have lost $54bn in SMS revenues due to the increasing popularity of social messaging services on smartphones, more than double the $23bn they are expected to have lost by the end of 2012. The global technology analysts believe that collaboration with handset manufacturers is imperative if operators are to remain relevant and competitive in the messaging industry.

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first published: Oct 12, 2012 01:06 pm

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