Vserv.mobi, has announced on its blog an alliance with Sony Music Entertainment India Pvt. Ltd to serve premium ads on the newly launched Coke Studio app. Powered by the company’s flagship product, AppWrapper, this partnership enables advertisers to reach out to mobile consumers through full screen ads. The Coke Studio App is available on the Android Play Store free-of-cost. The partnership will soon extend to other premium apps and content properties of Sony Music. Monetised by AppWrapper, it will allow premium advertising across various genres.
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