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Intex Aura mobile phone launched for Rs 1,690

Intex Technologies has nationally announced the launch of its new phone, the Intex Aura.

November 27, 2012 / 14:55 IST

Intex Technologies has nationally announced the launch of its new phone, the Intex Aura. As per an official statement by the company, the phone has been designed for consumers across all age categories, especially the youth, who look for a strong battery back-up phone for continued connectivity.The dual-SIM phone sports a 1.3-megapixel camera, and is packed an 1,800mAh battery that gives the user up to five hours of talk time and up to 360 hours of standby time. The phone is priced at Rs 1,690.Commenting on the launch, Sanjay Kumar, GM, Mobile Business, Intex Technologies, said, ”There is still a large section of the population who buy and use feature phones. Intex being a consumer focused company understands these sentiments and consumption pattern even in smallest of the cities and towns. This ultimately helps us to innovate in this product category. INTEX AURA is a thoughtful combination of interesting features with long lasting battery life. The phone has been designed keeping in mind, power shortage in remote areas where consumers face challenge of charging their phones at regular intervals.”

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first published: Nov 27, 2012 02:45 pm

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