RIM training corporates in order to make BB10 a hit

RIM is hoping its much-delayed BB10 and the launch of devices running it will revive the fortunes of the struggling Canadian phone manufacturer. Once a major player, BlackBerry has been relegated to an also-ran status in the crowded and highly competitive smartphone market. It is expected that RIM will launch 2 new BlackBerry devices later this month (Z10 and X10) running the latest OS, titled BB10.After getting almost wiped out in the North American market, where it was the undisputed market leader for a short while prior to the launch of the iPhone, RIM is now seeing a renewed interest among consumers just before its January 30 launch date—this after three years in the wilderness and general apathy from users towards its new releases. The news that over 75,000 apps would be available for download from the BlackBerry App World right from Day 1, and the raft of leaked images and videos of the devices, have spurred a substantial buzz for the brand as the launch date draws near.

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