LG Electronics has recently announced that sales of its Optimus L-Series smartphones have exceeded 10 million units, marking a milestone for LG and its mobile devices business. In the announcement, LG claims that the success of L-Series in recording eight figures in sales is proof that many consumers want attractive smartphones with distinctive - not "me too" - styling.L-Series handsets such as the Optimus L3 featuring a 3.2-inch display, Optimus L5 with a 4.0-inch display, Optimus L7 sporting a 4.3-inch display were first introduced at the 2012 Mobile World Congress (MWC) event with the unveiling of LG's new design philosophy and followed by the most recent Optimus L9 possessing a large 4.7-inch display. L-Style incorporates timeless design with fine details that further differentiates LG's mobile devices from the competition. LG claims that this design philosophy is comprised of five aesthetic elements namely Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilising metallic accents and Sensuous Slim Shape of the unique form factor.
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