BI To Rev Up Marketing Campaigns On As F1 Race Day Draws Close

Vodafone McLaren Mercedes F1 team is accessing valuable consumer data, by tapping into the pulse of social media data, with SAP Social Media Analytics by NetBase during the Indian Grand Prix event.

October 26, 2013 / 07:05 IST

The race is on. Indian F1 race fans heaved a collective sigh of relief as the court has decided to push to next week the hearing about the race promoters evading last year's entertainment taxes. What excites Biztech2.com more than the race is the social media chatter that makes its presence felt on the sidelines. What social media can do to make or break a marketing campaign was recently observed in Micromax's Hugh Jackman announcement.

Click here for full story

Invite your friends and family to sign up for MC Tech 3, our daily newsletter that breaks down the biggest tech and startup stories of the day

first published: Oct 26, 2013 01:30 am

Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!

Subscribe to Tech Newsletters

Al Edge Newsletter On Saturdays

Find the best of Al News in one place, specially curated for you every weekend.
MC Tech 3 Newsletter Daily-Weekdays

Stay on top of the latest tech trends and biggest startup news.

Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347