Facebook testing new ‘Want‘ button plugin

Facebook is apparently testing a new feature that enables users to ‘want’ a product on the social network. The new plugin is similar to the ‘Like’ button on Facebook which is used almost all across the web. The new ‘Want’ button plugin, if implemented, might form a major part of the company’s efforts to increase advertising revenue in light of criticism from investors due to the average performance of its IPO.According to a report by Inside Facebook, developer Tom Waddington from Cut Out + Keep discovered that a Want button has been added to the Facebook Javascript SDK as an XFBML tag – <fb:wants>. The button is not publicly listed among the other social plugins on Facebook’s developer site. The report quotes Waddington as saying the button will only work on Open Graph objects marked as ‘products’.“With Open Graph, developers have been able to create their own “want” actions, but users have to authorize a third-party app in order for those buttons to generate stories on Timeline and News Feed. If the Want button plugin works similarly to the Like button, users will not have to go through the step of authorizing an app. This means even more users will be likely to click it,” the report states.

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