In 2011 the business analytics market extended its post-2009 recovery with another stellar performance by growing worldwide revenues 14.1 percent year over year. International Data Corporation (IDC) forecasts that it will continue to grow at a 9.8 percent compound annual growth rate (CAGR) through 2016 to reach $50.7 billion. Helping to drive this growth is media attention focused on Big Data, putting broader business analytics on the agenda of more senior executives. Additionally, new business analytics software options based on non-relational data management technology are forcing all vendors to accelerate R&D efforts and acquisitions focused on new tools and applications and the integration of new and existing technologies.
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