SAP AG has announced new capabilities for the SAP Customer OnDemand solution that empower businesses to know their customers like never before, guide them through each step of the buyer’s journey and groom customers to become loyal brand advocates. Combining the advantages of consumer-grade design, social, mobile and cloud technology with deep customer insight and awareness-to-cash process automation, the solution re-imagines what customer-centricity means for today’s enterprises. Designed for marketing, sales and service organisations, SAP Customer OnDemand is comprised of the SAP Sales OnDemand, SAP Service OnDemand and SAP Social OnDemand solutions and the SAP Social Media Analytics application by NetBase.
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