While rumours of a subscription-based model on YouTube are rife, none other than the VP of the video sharing website has added fuel to them. Robert Kyncl emphasised on the importance of subscription-based channels in order to help content creators.The Wall Street Journal reported Kyncl telling a group of reporters in Los Angeles that “It’s incredibly important” as a tool to create additional revenue streams for makers of Web videos. He also said that while it won’t be easy for video makers to get viewers to take out a credit card before watching a show, there will be a lot of experimentation and, “over time, a lot of people will figure it out.”
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