When one thinks of rugged cameras, either Olympus or Panasonic are among the brands that one thinks of instantly. These brands have been launching tough, shockproof cameras for years and though a tad on the pricier side, they are extremely efficient and perform in the way they are intended to. So, how does the competition respond to a unique camera such as this? By launching a similarly attributed camera with their own implementations. Who better to target this segment of cameras, other than Nikon, one of the world’s most popular camera manufacturers. Nikon has responded by launching their first rugged camera, the Coolpix AW100, with AW being an abbreviated form of All Weather. This camera boasts of features such as being waterproof up to 10 metres, shockproof from a drop of 5 feet as well as freezeproof up to -10 degree Celsius.
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