Eid Mubarak to all our readers! We're taking a day off today, so no regular Tech3 edition. But we've got you covered with the top stories of the day. The Tech3 Podcast will be back with a new episode tomorrow!
SaaS startup InVideo was on the brink of shutting down by mid-2021. Growth had plateaued, and despite raising $35 million, its earlier product—InVideo Studio—wasn’t scaling fast enough.
Then came the pivot.
In mid-to-late 2022, InVideo launched an entirely new AI-powered product, InVideo AI, which transformed its trajectory. Today, the company has hit $70 million in annual recurring revenue (ARR).
AI pivot: For InVideo, AI wasn’t just an enhancement—it was a lifeline. The company is now one of the largest Indian customers of OpenAI, Anthropic, Google, and ElevenLabs, using AI to automate video creation for businesses and content creators.
Still chasing ‘extreme PMF’: Despite its milestone, InVideo’s founder Sanket Shah insists the company hasn’t yet reached its ideal product-market fit (PMF).
“There’s a point where, when I sleep, the company still keeps growing. That’s extreme PMF. We’re not there yet,” Shah told us.
The company is now focused on refining its AI offering, expanding its customer base, and scaling efficiently—without rushing to raise new funding. What's driving the growth?