Wu Wei philosophy: Wu Wei is not about passivity or inaction—it is about taking action in a way that is harmonious and in tune with the natural rhythms of life.
PepsiCo uses jargon when it came to job titles, according to Smith. He said the soft drinks maker – which holds third place in the US sales rankings behind Coke and Diet Coke – had employed a "global beverage foresight director", a "head of hydration" and even a "head of enjoyment."