Globally, the Japanese ad holding company Dentsu is gearing up to compete with the likes of Accenture Interactive, say industry insiders.
Mahindra Two Wheelers is all set to release its new TVC next week. Storyboard met the VP Marketing Sarosh Shetty and Founder and COO of Taproot India Agnello Dias on what the company hopes to achieve with this new campaign.
Storyboard visits the sets of the new commercial shoot for Mumbai Mirror. We met TapRoot India's Agnello Dias and Cannes award winning director Abhinay Deo to understand what the brand is trying to achieve with the new commercial.
CNBC-TV18's Storyboard this week brings to focus Newsweek's decision to go digital, Obama's re-election as US President and YouTube's partnering with the Ministry of External Affairs amongst other issues.