Tata Consumer Products Ltd had on Thursday termed reports suggesting that the cafe chain Starbucks is planning to exit the Indian market as "baseless."
Zev Siegl's comments on brand building and investor perception come at a time when many Indian start-ups have diversified their business models or pivoted to newer things to attract funding over the last few months amid a slowdown in global financial markets
Storyboard18 caught up with Tata Starbucks CEO Sushant Dash on the sidelines of a new merchandise-line launch, where he spoke about the company’s expansion strategy, new initiatives and what else is brewing.
"My fitness regime gives me an opportunity to gather my thoughts and disconnect from the world for a bit. It is mentally rejuvenating and helps me focus better when I get back to work."