Set Max

Broadcaster Set Max says that this has been the best IPL so far - all its inventory is sold out and the broadcaster has made an estimated Rs 950 crore before the tournament even began.

Multi Screen Media eyes Rs 950 cr revenue from IPL in 2015

When asked about the revenues, he declined to share an exact figure but as per industry sources, the broadcaster is looking at a revenue of Rs 950 crore as against Rs 800 crore it earned in last season.

PepsiCo is exclusive beverage partner for 8 IPL teams

Beverages and snacks major PepsiCo India today said it has tied up with eight Indian Premier League (IPL) teams as the exclusive beverage partner for the upcoming Pepsi-IPL 2013 tournament.

Is IPL losing its sheen?

A week into the 5th edition the Indian Premier League has turned in its lowest opening ever in terms of TV viewership. What may be more worrying is the fact that reach has shrunk for the first six matches after four consecutive years of rapid growth.

IPL Season 5 yet to catch viewers interest

The viewership ratings for the IPL Season 5 have not been so good but SET Max the official broadcaster is putting up a brave face, reports Animesh Das.

Storyboard: Catch STAR India push Aamir Khan's TV debut

CNBC-TV18's Storyboard catches STAR India in the throes of its biggest initiative after KBC, ranks IPL teams on their brand value and finds out how IIM grads are making it big on the lit circuit

IPL 5: Why are sponsors logging on to internet

With hours to go for IPL5, brands prefer online to television broadcast Why South-Indian film stars are starring in pan-Indian campaigns How local handset makers are planning a second coming

IPL-5: Premier league lagging behind!

Advertiser interest in the upcoming fifth edition of the IPL is down, mainly because IPL-4 saw poor viewership. So, official broadcaster Set Max is scrambling to revive this sponsor interest. CNBC-TV18's Pavni Mittal reports,

After World Cup 2011, will IPL-4 sizzle or fizzle?

While most of India is still soaking in Saturday's humungous ICC cricket world cup victory, there's another cricket tournament waiting to entertain viewers in less than a week.