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In his latest book, 'A New Way to Think', renowned strategy expert Roger L Martin digs deep and challenges the approach of executives and managers, who tend to repeatedly apply existing models even when they fail to bring the desired results.
Roger Martin, dean of Rotman School of Management, tells Forbes India that logic, not data, should be used to formulate strategy.
The lack of authenticity in businesses and how we can bring it back
Management expert Roger Martin says that maximising shareholder profit should stop being the raison d’être for businesses.
