Nobel laureate Richard H. Thaler on 'Nudge': The Final Edition, Indian examples of nudge versus sludge, and how he thought only his wife and children would read the book when it came out in 2008.
Experts of this field say that for investors, understanding these Experts in behavioural finance say understanding cognitive biases is the first step to recognising and avoiding them.
Born on September 12, 1945, Thaler is a US scientist and the founder of asset management firm Fuller & Thaler Asset Management.
"By exploring the consequences of limited rationality, social preferences, and lack of self-control, he has shown how these human traits systematically affect individual decisions as well as market outcomes," the Nobel jury said in a statement.