CNBC-TV18‘s Anant Rangaswami talks to Rob Norman CEO at GroupM, R Gowthaman, COO at Mindshare Asia Pacific, CVL Srinivas, CEO at GroupM South Asia and Prasanth Kumar, CEO South Asia at Mindshare where they navigate the changes in the media landscape in the last year and try and get a sense of where it is headed in the next year.
Storyboard editor Anant Rangaswami caught up with Mindshare's APAC COO, R Gowthaman to understand the implications of Big Data and how brands will profit from it.
In an interview with CNBC-TV18’s Anuradha SenGupta, Meenakshi Menon of Spatial Access Solutions, R Gowthaman of Mindshare, and Manisha Lath Gupta of Axis Bank, discuss the opportunities and challenges that the media landscape is throwing up today for advertisers and their media agencies.