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    • Olympic association has been good for Edelweiss: Rashesh Shah

      In sports too it is not the short-term but the long-term trend that matters, says Rashesh Shah, Chairman and CEO, Edelweiss Group. Edelweiss Group is India's principal sponsor at the ongoing Rio Olympics. Speaking exclusively to CNBC-TV18's Priya Sheth, he speaks about the association and how close non-cricket sports are to his heart.

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