The company, which has about 50 stores in Gurugram, Jaipur, Delhi, Noida and Kolkata, is gearing up to expand its brick-and-mortar base to about 200-300 stores by the end of 2023, after setting up shops in Bengaluru, Hyderabad and Mumbai.
During the pilot phase, the business witnessed a 45 per cent rise in orders in the select cities.
This window was supposed to expire on November 24 midnight. Sources said, the decision was taken after Prime Minister Narendra Modi and finance minister Arun Jaitley held a meeting with senior bureaucrats on Wednesday evening and reviewed the demonetisation situation.
Bangalore-based Medicash uses performance marketing with healthcare partners to offer discounts on medicines, surgical procedures