Co-founder of Mother Earth, Neelam Chibber, says 'converging backwards' makes for equitable distribution of returns from consumer to craftspersons
The ecosystem in India is different and one that is perhaps uniquely poised for women to take the entrepreneurial plunge.
Arun Maira, member, Planning Commission, Veerappa Moily, Corporate Affairs Minister, Dilip Chenoy, MD and CEO, NSDC and Neelam Chibber, co-founder, Mother Earth, speak about corporate social responsibility.
CNBC-TV brings you the story of Industree. Neelam Chibber launched this initiative in 1994. The venture really finds it roots in connecting rural artisans of the country to urban markets, which helps them earn better returns for their goods.