Following the rising demand for Multix since its launch in June 2015, the company is increasing its footprint into the metros and to all states by adding more dealers.
As part of its international foray, the company will roll out Multix in Nepal next month while it is also exploring opportunities in Bangladesh and African countries.
Eicher Polaris, a 50:50 JV between Eicher Motors and Polaris Industries, forayed into Karnataka with the launch of Multix, a personal utility vehicle with ten dealerships
Through this partnership, Cholamandalam Investment and Finance Co (Chola) will offer auto retail finance to customers throughout its 534 branches and at all proposed dealerships of Multix across India.
Managing director and chief executive officer Siddhartha Lal says the car has been created keeping in mind the independent businessmen.
Eicher Polaris has made an investment of Rs 350 crore towards product development and setting up a world- class manufacturing facility with state-of-the-art technology at Jaipur, Rajasthan. The plant has an annual capacity of 60,000 units which can be scaled up to 1,20,000 units.