The petitioner Meenakshi Menon, a media and marketing professional and a founder trustee of NGO Vanshakti, has claimed that this provision was used by politicians for group defections and voters are betrayed because of such unabated group defections.
Two of India's most popular media personalities, Lynn Dsouza, former chairman & CEO, Lintas Media Group and Meenakshi Menon, founder & chairperson of media audit company Spatial Access, have joined hands to create India first communications firm that will focus solely on the social sector - Social Access.
In an interview with CNBC-TV18’s Anuradha SenGupta, Meenakshi Menon of Spatial Access Solutions, R Gowthaman of Mindshare, and Manisha Lath Gupta of Axis Bank, discuss the opportunities and challenges that the media landscape is throwing up today for advertisers and their media agencies.