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    • Happy Birthday Master Blaster Sachin Tendulkar: A look at the legendary cricketer's favourite actor, singer and food

      The cricketing icon Sachin Tendulkar, affectionately called the Master Blaster, has a life that transcends the cricket field. As we commemorate his birthday, let's leisurely explore his personal preferences and interests, providing insight into the man behind the cricket legend.

    • Master Blaster on working with ad maverick Piyush Pandey

      Piyush Pandey launched his book in Mumbai today and the who's who of the glamour world from Amitabh Bachhan to Master Blaster Sachin Tendulkar were all present at the launch.

    • Storyboard: Aviva's new product stars Sachin Tendulkar

      Aviva's new product - Extra Cover stars Sachin Tendulkar. Watch the accompanying video to see how the master blaster preps up.

    • 'The Little Big Genius' of Indian cricket

      Cricket was lucky to have an enduring phenomenon like Tendulkar, who didn't just inspire an entire generation but around whom, the game's administrators managed to build a huge industry which ran into billions.

    • Political parties give a thumbs up to MP Sachin Tendulkar

      Cricket legend Sachin Tendulkar will be a Member of Parliament now. In a sudden move, the President approved his nomination to the Rajya Sabha on Thursday.

    • Sachin Tendulkar, 39 and going strong

      Let's make it simple as he enters the 40th year of a life lived more for others than himself. Let's spare this day from putting expectations on his shoulders – something he never refused to take and we never stopped giving.

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