Marketers

Marketers’ invasion of metarverse - touted as the next big thing in digital marketing - has begun. There's still lots to be done to realize a true metaverse ecosystem, but some brands are moving in fast.

Storyboard18 | CMO to CEO: Why new-age firms are betting on marketers to lead them

Borrowing from the leadership playbook of legacy companies, new-age firms and startups are bringing more people with different backgrounds, including sales/marketing, into leading business roles.

To stay ahead in business, make it your business to know your customers

In a rapidly changing world, it is important to know what the end-user wants and would need in the future. Primary customers out of sync with the market, can drag clueless suppliers down with them

Watch: Tata Motors' Tiago's virtual test drive campaign

Storyboard speaks to Ashish Limaye, CEO, Happy Finish, to Jean Lin, Global CEO, Isobar and on this week's Noticeboard, Storyboard has exclusive previews of the latest campaigns for Tata Sky and Makemytrip.

Watch last campus round of LIME Season 7

After a long drawn battle and an extensive travel around the country picking the finest marketers from the top B schools on offer, it is time for the last campus round of the season from the Mumbai studios of CNBC-TV18.

30 minutes with Martin Sorrell: Lessons for marketers

Anant Rangaswami of CNBC-TV18 talks to Sir Martin Sorrell, CEO of WPP on the need for globalising and localising, lessons for marketers, simplifying the organisational structure and many more subjects.

Kyoorius Designyatra 2014: What's in it for marketers?

Storyboard visits the ninth edition of Kyoorius Designyatra 2014 which kicked off on September 11 with 1520 delegates from 18 countries including 370 marketers. We get you what you can expect from the festival and why it is a must for marketers.

LIME season 5: Focus on Indian businesses in global arena

LIME in its fifth season puts India at the center. It is going to focus on Indian businesses, and Indians taking over the global stage.