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Storyboard | Festive season and cricket fever aid recovery in advertising

Madison World Chairman Sam Balsara on his outlook for the festive quarter. Plus, his views on the week’s mega merger.
Sam Balsara of Madison World talks about finding a balance

Madison World celebrated its silver jubilee recently. Starting small and going on to becoming a name to reckon with in the industry, Balsara has trudged an eventful path. He smiles and reveals his entrepreneurial journey wasn't an ambition he was nursing any time in his life.

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