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Brands with proven efficacy will survive the clean beauty rush: Kama Ayurveda founder Vivek Sahni

Kama Ayurveda has started conducting clinical trials for its products, to assure consumers about their effectiveness instead of only talking about the benefits, the company’s founwder and CEO Vivek Sahni, told Moneycontrol.

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Kama Ayurveda

Brands with proven efficacy will survive the clean beauty rush: Kama Ayurveda founder Vivek Sahni