The Doxil brand and generic had US sales of USD 196 million for the 12 months ending in March 2017, according to IMS Health. Analyst estimate Dr.Reddy's-Natco to clock anywhere between USD 40 million and 80 million, if there is no incremental competition.
It is the first new TB drug to be launched in more than 40 years and one that offers a cure for drug-resistant strains of tuberculosis. The drug's innovator Janssen Pharma, will be launching the medicine only through the government's TB program, prompting medical practitioners to raise concern about its wider availability.
Sun Pharma is all set to enter the lucrative oral contraceptive market in the US, but the going won’t be easy with the entrenched players like Teva and Watson dominating the market. CNBC-TV18’s Archana Shukla reports Sun will even have to take on its Indian peers like Glenmark and Lupin, who have an early mover advantage.