Swiggy has reached out to the customer but has not yet publicly detailed whether the delivery executive violated company policy or what corrective action, if any, has been taken.
As protests by delivery workers and a government advisory on ultra-fast delivery bring fresh scrutiny to quick commerce, Moneycontrol traces how groceries move from dark stores to doorsteps — and how incentives, infrastructure and timing shape the last mile.
The results mark a high-burn scale-up year for Zepto, coming ahead of its planned IPO filing and amid rising competitive intensity in India’s quick commerce market.
Last year, Instamart's top spender on condoms hailed from Bengaluru. The 2025 report analysed millions of orders placed between January and November across more than 120 cities.
The platform's 2025 analysis highlights several record‑breaking patterns: the tiniest cart of the year (a Rs 10 printout in Bengaluru), the biggest single cart (Rs 4.3 lakh on iPhones in Hyderabad).
According to the Instamart report, the behaviour seen in cities like Bengaluru suggests that customers increasingly recognise the work and speed demanded of delivery executives navigating dense neighbourhoods and unpredictable traffic conditions.
A Moneycontrol analysis shows that the three firms have burned nearly Rs 9,000 crore over the past year. Amazon joined the capital-raise party with an expanded $35 billion cheque for India as it doubles down on cloud, commerce and AI investments in the region.
As much as Rs 4,475 crore of the proceeds are earmarked for dark stores and warehouses, with another Rs 3,300 crore-plus locked into cloud infrastructure and brand spends over the next three years, regulatory filings showed.
While dark store expansion seems to be moderating currently, analysts believe that with quick-commerce players' latest fundraising plans, competitive intensity in the industry may see a revival in the coming quarters
Swiggy, Zepto and Instamart follow Amazon’s quick commerce playbook via Amazon Now, which has already been offering zero miscellaneous charges to attract users in Bengaluru and Delhi-NCR.
Zepto CEO Aadit Palicha, in an interview with Moneycontrol, hit back saying Instamart burns more cash per order than Zepto, escalating the face-off between India’s top quick commerce rivals.
Zepto clocked 2 million, 2.4 million and 2.1 million orders per day from October 18-20. Swiggy's Instamart delivered 1.4 million, 1.6 million and 1.6 million orders each day during the period, making it the the third largest player behind Blinkit and Zepto on an orders per day (OPD) basis, sources told Moneycontrol. Blinkit was the market leader with over 3 million orders.
Analysts say competitive pressure in India’s quick commerce space has been rising for several quarters, and Zepto’s recent fundraise is set to sharpen it further as Blinkit doubles store count, Instamart leans on discounts, and Reliance, Flipkart and Amazon expand into new city tiers
The quick commerce platform is doubling down on store density in India’s biggest cities even as rivals Swiggy, Zepto, Flipkart and Amazon intensify the battle for faster deliveries.
The transaction to be executed at book value, with completion expected post-Q3 FY26, regulatory filings showed.
With most prime catchments in metros already taken, quick commerce firms are contending with soaring vacancy rates and high churn at dark stores, even as new vertical players crowd into the market.
These comments from the brokerage firm come at a time when Swiggy faces intensifying pressure on its balance sheet.
Traffic surged 5X while Tier 2 cities like Bathinda and Ludhiana emerged as surprise growth leaders
Instarmart CEO Amitesh Jha told Moneycontrol that Swiggy will run a Quick India Movement sale event later this month. It is likely to rival Amazon's Great Indian Festival and Flipkart's Big Billion Days signalling that the lines between e-commerce and quick commerce are blurring.
The service, currently live in Bangalore and expanding to metros including Mumbai and Delhi, appears as a tab within the main Swiggy app rather than a standalone application
In today’s episode of Tech3 by Moneycontrol, Apple doubles down on India with a massive office lease and a new retail store in Bengaluru. Ola Electric’s Bhavish Aggarwal says the company’s mojo is returning with homegrown cells and ferrite motors. Swiggy splits its finance function between food delivery and Instamart. Nasscom raises red flags on RBI’s draft forex compliance rules. And Agentic AI is helping India’s GCCs cut pilot timelines from months to just 90 days.
Once the move to a new model is completed, Swiggy’s organisational structure will be similar to that of Blinkit, its arch-rival. The two VPs of Finance will likely report to CFO Rahul Bothra, sources told Moneycontrol.
Jha says pressure remains high in quick commers as standalone rivals scale and ecommerce giants test waters, even as Swiggy shifts focus to deepening existing markets
The launch comes less than a month after Amazon entered Bengaluru Bengaluru, as the American e-commerce giant eyes a slice of India's $57-billion quick commerce opportunity
customers across 95 cities in India can order these phones on Instamart and have them delivered to their doorstep in minutes