Chai Shots, a mobile-first streaming platform, will offer microdramas in 2-minute episodes. The platform will debut with original content in Telugu and later expand into multiple languages in the coming months.
InfoEdge Ventures also suggested its portfolio founders to focus on their core businesses and asked them to improve their product market fit. "Stop doing non-essential stuff," the VC said.
The company plans to use the proceeds of the fundraise to grow its merchant base three times in the next two to three years