The Rampur Asava whisky will be priced at Rs 10,000 and will initially start from Uttar Pradesh, and later be made available in Delhi, Chandigarh, Punjab, Uttarakhand, Haryana, Telangana, and Goa.
Liquor industry associations Confederation of Indian Alcoholic Beverage Companies (CIABC) and International Spirits and Wines Association of India (ISWAI) said with this AED, Karnataka would become the most expensive state for spirits in India.
The criticism comes a day after the state cabinet approved a four percent increase in the general sales tax on IMFL.
Demand for the rum brand exceeds supply. Kerala is looking to replicate the success with the launch of wines and other beverages made using fruit like pineapple, banana and mango.
Sale of liquor was allowed in parts of the state as the lockdown to contain coronavirus entered its third phase on Monday.
Demonetisation has dampened the spirits of partygoers as liquor sales have dipped by one-fifth in Rajasthan.
Event highlights of major clampdown by CBI, Enforcement Directorate and police.
Police today seized 155 cartons of IMFL illegally traded from Haryana in a cash van bearing the sticker of a nationalised bank.
In an interview with CNBC-TV18, Subrata Basu, Director Operations of the company, said the company has synchronised its manufacturing activities in line with its competitors.
Arup Thakur, Chief Financial Officer, Pincon Spirits, told CNBC-TV18 that expects the company's margins to pick up once the brand becomes a household name, which gives the company pricing power.
Dismissing the plea seeking removal of liquor ban of many hoteliers, the apex court has made Kerala the fifth state with such a ban.
The company said its Board of Directors had on November 2 approved a decision of "providing corporate guarantee" for the financial assistance of Rs 100 crore that Pioneer Distilleries is seeking from the bank to be used for funding capacity expansion and for other capital needs.
Bihar Chief Minister Nitish Kumar today banned alcohol in the state, which will be imposed from April 1, 2016.
Kolkata-based Pincon Spirit Limited (PSL) has received shareholders' nod to invest Rs 400 crore in next two years for expansion of its liquor and FMCG businesses.
Ownership battle over Mansion House brand gets murkier as Allied Blenders buy 50 percent stake in brand.
Radico had received board approval to hive off IMFL business into a separate subsidiary in October. Radico, which has a debt of Rs 750 crore, will use funds to deleverage business.
Acquisition of two Indian Made Foreign Liquor brands - Volga and Blue Lagoon is very accretive in nature and very complimentary where two plus two becomes four, says Laxmi Narasimhan, Deputy MD, Tilaknagar Industries.
Research analyst at Nomura, Harmendra Gandhi, gave CNBC-TV18 his views on select midcap stocks. He is positive on Raymond, Tube Investment, Tilaknagar Industries and Pidilite Industries.