Hector Beverages

“Raising money at high valuations makes you try to live up to that valuation from the next day onwards. We were celebrated, but that mistake cost us a lot of sleepless nights,” Neeraj Kakkar said.

ITC, Paper Boat mull buyout of juice brand Raw Pressery: Report

For a firm like ITC, a premium juice brand matches its stated objective to build a diversified FMCG portfolio and reduce its dependence on the cigarette business.

Hector Beverages to focus on e-retail route to fuel sale

Hector Beverages the maker of the Paperboat brand of soft drinks has just inaugurated a new facility in Mysore to ramp up capacity to cater to growing demand. With 5 more launches lined up over the next few months, the team at Hector is also focusing on the e-retail route to fuel sales.

IBLA awards: Full list of winners

The India Business Leader Awards (IBLA) aims to recognize leaders who have made the difference, creating an edge above peers. Watch them celebrate excellence in business leadership for the 10th year.

Paper Boat: Giving traditional Indian beverages a makeover!

Hector Beverages introduced its first Tzinga energy drink three years ago plans to guzzle a significant chunk of India‘s Rs 25,000 crore packaged beverage market. It is hoping to do this on the back of Paperboat, brand of ethnic Indian drink. Young Turks caught up with Neeraj Kakkar and his team.

Young Turk energises India with Tzinga storm

In this edition of CNBC-TV18's Young Turks, meet Neeraj Kakkar who decided to step into the energy-drinks market which is dominated by well-entrenched global players with deep pockets.