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Storyboard18 | Wild-West style PR tactics of Bhavish Aggarwal: What's the big idea?

Like politicians, corporate CXOs have discovered the power of polarization as a way to attract attention and audiences.
Storyboard18 | Challenges of auto brands marketing an electric future to Indians

Auto brands are mainstreaming electric vehicles in marketing communications. Here’s what some of the big brands are up to and up against.

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Ev Challenges

Storyboard18 | Wild-West style PR tactics of Bhavish Aggarwal: What's the big idea?

Storyboard18 | Challenges of auto brands marketing an electric future to Indians